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Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats

Original price was: $12.99.Current price is: $9.26.

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Price: $12.99 - $9.26
(as of Oct 19, 2025 14:20:20 UTC – Details)


For white dogs and cats, finding a gentle pet shampoo that will cleanse, moisturize and brighten without the use of harsh ingredients is challenging. Snow White Shampoo for dogs and cats is specially formulated for pets with white coats to effectively remove stains and coat yellowing without using bleach or peroxide. Patented optical brighteners safely eliminate the appearance of yellowing and dingy fur while bringing out your pet’s natural bright white coat. Making you and your once not-so-white dog or cat very happy! The gentle cleansers in the 17 oz. bottle of shampoo for white dogs and cats will leave your pet’s coat clean, fresh, moisturized and shiny. The mild shampoo contains Vitamin E and green tea extract, and is pH balanced specifically for your pet’s skin. The exceptional long-lasting blue coral citrus fragrance has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over. This dog and cat shampoo is gentle enough for frequent use and will not wash away topical spot-on flea and tick treatments. For best results, follow bath with Veterinary Formula Ultra Oatmeal Moisturizing Conditioner and finish with our Gloss and Glide Detangler and Conditioner Spray. Safe for horses too. We know that your dogs and cats are more than just pets – they are part of the family – so Veterinary Formula Solutions designs premium cleansing products that pet parents can actually afford. Your pet will once again have a bright, white coat and you will like knowing that no harsh ingredients were used to get it that way – making you both happy and able to focus on more important things like snuggles, games and treats.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.75 x 7 x 2.75 inches; 1.14 Pounds
Item model number ‏ : ‎ FG01220
Date First Available ‏ : ‎ September 30, 2004
Manufacturer ‏ : ‎ Synergy Labs
ASIN ‏ : ‎ B002CZLNL6
Best Sellers Rank: #2,935 in Pet Supplies (See Top 100 in Pet Supplies) #42 in Dog Shampoos
Customer Reviews: 4.4 4.4 out of 5 stars 12,536 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

FOR WHITE DOGS & CATS – Veterinary Formula Solutions Snow White Shampoo is specially formulated for pets with white coats. Patented optical brighteners safely eliminate yellowing, stains & dingy fur to bring out your pet’s natural bright white coat.
LONG LASTING FRAGRANCE – The exceptional long-lasting blue coral citrus fragrance of this pet shampoo has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over.
NO BLEACH OR PEROXIDE – This white dog shampoo contains no bleach or peroxide that might irritate your pet’s skin. With gentle Vitamin E and green tea extract, your pet’s coat will be free from stains and back to its natural bright white color.
SAFE FOR DOGS, CATS AND HORSES – Snow White shampoo is pH balanced for your pet’s sensitive skin. It will not wash away topical spot-on flea and tick treatments. It’s shampoo for cats, dogs, and horses.
EFFECTIVE & AFFORDABLE – Veterinary Formula Solutions products are created with premium ingredients but available at a price that pet parents can afford. We know your dogs and cats are more than just pets, because we are pet parents too.

Customers say

Customers find this dog shampoo effective, particularly for white dogs, and appreciate its pleasant smell. The product receives positive feedback for its quality, with one customer noting it’s better than over-perfumed alternatives, and customers praise its ability to make coats soft with a nice sheen. Moreover, they like how it brightens coats and makes them sparkle. However, the whitening effect receives mixed reviews – while some say it really whitens their dogs’ coats, others report it didn’t work for their pets. Additionally, skin reactions are mixed, with some customers saying it doesn’t irritate sensitive skin while others report their dogs itching after use.

13 reviews for Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats

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  1. S. S.

    The best shampoo I have tried
    My dog is black and white with course curly hair. This shampoo really made a difference in her whiteness and softened the texture of her coat. I am really happy with the product. I like the smell too, not sure the dogs feeling about it.

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  2. I never met a cookie I didn’t like.

    Shampoo works wonders.
    This shampoo is a game-changer for my dog. It not only leaves her smelling fresh and clean but also gives her a shiny and soft coat. I’ve tried this shampoo before, and it’s incredibly effective in removing tough stains. My dog has a habit of stealing my Mexican rice from the table, and she often gets her head stained from the rice when she pulls my dinner plate off the dining table.

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  3. Kimberly Ruff

    Cleans great but doesn’t whiten as good as hoped
    I use these daily to wipe my dog’s eyes. It does help to clean her tear stains, but it doesn’t have the whitening effect I had hoped it would. I will continue to use them, hoping I find something better to whiten her tear stained eyes

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  4. Birdy

    Good product
    Really like it and made my Maltese whiter.

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  5. kaylameeko

    Clean, white dog – again!
    This stuff made our dog look more white & less yellow. He LOVES dirt and will roll around on the driveway, which is just pebbles & dirt/sand, which causes him to get filthy. He has sensitive skin and I was worried that the whitening factor would give him a rash but it didnt! Bonus – it smells great.

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  6. Lucy

    Puppy loves it , but it did not remove the stain from around her eyes
    I use pretty often . However, the stains don’t go away!Puppy loves the smell and does not hurt her eyes!I wish it removed the stays from my puppy eyes!

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  7. IMHO

    These work well
    I bought these because my coonhound is getting older and I noticed that her occasional tears began turning her white fur around her eyes a bit reddish. I was concerned these pads might burn or cause my older dog unnecessary discomfort, so… I tried these on myself first! I’m admitting it! I know they are not meant for humans… but most of the ingredients – other than the “preservative and optical brightener” – are in human skincare products. So, I can say without a doubt that these do not hurt. Under my eyes was a little puffy and my dark circles were definitely optically brightened, but they didn’t hurt. And so I used these on my dog and the redness dissipated successfully after a few uses. I would not recommend these for humans though 🙂 P.S. I do not have any allergies that I know of.

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  8. JoM

    Used on show pigs
    Works great

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  9. Christeen Childs

    Amazing soft and great products.

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  10. mariana

    Mi perro tiene 6 años así que tengo 6 años experimentando con miles de marcas de shampoos, es un mimado así que siempre le compro marcas finas, para piel sensible y todo eso…bueno pues SIEMPRE me ha pasado que después de bañarlo, el pobre animal se rasca todo el día como por 3 días y luego ya regresa a la normalidad de ser un príncipe payasón.Este shampoo a) huele muy bien, b) limpia suuuper bien, c) si le deja el pelo blanco brillante y muy suavecito y lo mejor de todo es que es el único con el que mi perro no se rasca como desquiciado.Si lo voy a volver a comprar……Ah! y las manchas de los ojos…..así ha sido siempre y no le he encontrado solución…..ni modo, así lo he de querer.

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  11. Annie

    I’m very fussy about anything I use on my dogs. I wanted a gentle but effective shampoo for the white Maltipoo dogs. This really was incredible. They came up whiter than white! Soft and fur was manageable – all good thanks! Will def purchase again.

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  12. Karla Martínez

    Excelente producto y entrega puntual

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  13. annie

    doggy smells lovely and foams up well for a good cleanse

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    Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats
    Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats

    Original price was: $12.99.Current price is: $9.26.

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