Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 1 Gallon
$45.99
Price: $45.99
(as of Nov 15, 2025 22:09:00 UTC – Details)
From the brand
Claus Pohl, a brilliant chemist, started Bio-Groom in 1971 with the goal of creating mild pet hygiene products that were safe for pets and the environment. At the time these products were extremely harsh, so Claus created the first naturally mild shampoo on the market and named it Bio-Groom. Today, over 50 years later, we are still family owned and operated and proud to continue innovating and manufacturing natural, gentle pet grooming products.
Natural, Human-Grade Ingredients
All our products are manufactured from the finest, natural, human-grade ingredients. Our products are of such high quality that us humans can safely use them.
Transparent Labeling
Over-the-counter pet products are not regulated in the US and many of our competitors don’t put the full ingredient list on their products. We label each of our products as if they were human-regulated items: with a complete list of INCI named ingredients.
Ingenuity
We listen to our consumers and develop all our products to address specific issues about your pet’s coat and skin care needs.
Gentle Ingredients
All Bio-Groom products are pH-balanced and free of common allergens, parabens, dyes, soap, artificial thickeners, and harsh chemicals. For extra sensitive pets we also offer products with no sulfate, alcohol, or perfumes. Additionally, we have a number of products that are tear-free. We’ve designed our products to clean effortlessly without stripping natural protective oils from the skin and coat.
Made in the USA
All Bio-Groom products are proudly made in the USA. We consider it an integral part of our heritage and a privilege to claim that all our products are made in the USA!
Cruelty Free & Kind to Our Planet
Every product is developed and manufactured without any experimentation on animals. The natural cleansers we use in our products are derived from regrowable and 100% green sources of corn, coconut, or palm kernel oils.
Quality Control
Our chemistry staff and on-site laboratory provides us with the unique ability to create new products while maintaining uncompromising product consistency. Since we began in 1971, we have remained true to the high standards that launched the product line then and make the same commitment today.
Is Discontinued By Manufacturer : No
Product Dimensions : 12 x 6 x 6 inches; 8.66 Pounds
Item model number : BG211 91
Date First Available : October 2, 2001
Manufacturer : Bio-Groom
ASIN : B0002ASSMK
Best Sellers Rank: #9,865 in Pet Supplies (See Top 100 in Pet Supplies) #79 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars 2,703 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
INTENSIFIES LIGHT-COLORED COATS – Our Natural Dog Shampoo is a whitening dog shampoo with absorbable soy protein that strengthens hair from tip to roots, giving a rich, lustrous sheen
QUICK-RINSE DOG WASH – Our natural pet shampoo highlights all colors, moisturizes & builds body. It’s a dog whitening shampoo that contains special pearlescent brighteners to help your pet sparkle
CRUELTY-FREE PET SUPPLIES – Our dog products are cruelty-free and derive from sustainable sources of coconut oil. Our puppy wash formula is also soap-free & paraben-free. Don’t just groom, Bio-Groom!
MADE FOR PET LOVERS – We are earth-conscious, use the finest ingredients & are transparent with labeling. Treat your pets like family with our collection of Bio-Groom Dog Shampoo and Conditioners
FAMILY OWNED SINCE 1971 – Bio-Groom Shampoo has been leading the industry in gentle shampoo since 1971. Today, Bio-Groom has 80+ pet products for your dogs, cats, & horses!
Customers say
Customers find this dog shampoo effective at whitening their pets’ coats, particularly noting its success with Dalmatians. The product receives positive feedback for its softness, leaving coats silky smooth, and its pleasant smell. Customers appreciate its gentle formula that doesn’t irritate sensitive skin or cause allergies, while maintaining good value for money.
13 reviews for Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 1 Gallon
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$45.99
Amazon Customer –
Good shampoo
Works really well and cleaning our dogs and making their coat bright.
Lake Erie Girl –
Great shampoo
Makes my multi-poo really white and the shampoo has a great smell
F –
Great whitening shampoo â very satisfied!
My white Border Collieâs coat had started turning yellow, so I did some research and chose this shampoo. It works really well! His fur looks much cleaner and brighter now, and it smells amazing. It rinses out easily and doesnât irritate his skin. Very happy with this choice â will definitely repurchase.
Carole M Baer –
Outstanding performance
I love this product have been using it for many years. It brightens a white coat and the fragrance is delicious.
cc –
It cleans thoroughly
This whitening shampoo works really well. It truly does. The only thing I do not like is the scent, and it can be a bit harsh on my dogâs hair, so now I only use it on her paws after each walk. It cleans thoroughly and does not irritate the skin, but it can be slightly drying to her hair. It lathers quite well.
Lau –
Great shampoo for white dogs
Great shampoo gets my dog sparkly white and so soft. He is a 1 yr old Malshi.
Vika Ng –
GREAT QUALITY
Another shampoo i finally found worthy of paying for and keep buying. I have an off white colored golden doodle who loves playing and getting in trouble with his crazy, high energy border collie/mix – sister and end up going from off white to dark brown… pretty quick! This shampoo truly helps keeping his coat looking healthy, shiny and bright. Will definitely keep buying it this product.
sandy laboone –
Great
Great shampoo helps whitening my dogs
hamish m. –
Purchased this a while ago , but only just decided to try it in between groomers appointments, I was absolutely amazed at the lovely soft shiny finish to my westies coat , he is 13 now and has a lot of brown patches where he licks and chews , this shampoo has made such a difference already on the first use , the brown has faded a lot , his coat looks really white and bright and smells lovely . Also it is very easy to use , rinses out quickly , leaving no residue at all . Will be using it all the time now . First class product.
Sandra –
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REGINA –
Ho preso per miei bichon frise, mi aspettavo shampoo che reagìshe al pello bianco, come altri marchi, invece, normale non si vede che sbianca pello, io non consiglio per pello bianco, ricco, per quel prezzo ci sono marchi più adatti per pello bianco
Janet –
dieses Shampoo hat uns unser Hundefrisör empfohlen. Es ist super, riecht nicht zu stark, macht das Fell weich und rückfettet, dh. ohne das das Felz filzig wird. Das hatten wir bei diversen anderen Shampoos. das Geld ist es allemal wert!!
navneet –
This shempoo is only for white colour dog. Because its make your dog coat super bright & smooth. I have white husky dog & shempoo is really good if your dog takes part in dog shows.